Bolton Masonic Hall is one of Greater Manchester’s most historic function venues. Built in 1887, the Hall gives Bolton Freemasons an established building in the centre of Bolton to meet. Before 1887, Freemasons in Bolton would meet in assembly rooms, church halls and public houses. The Hall hosts events for Freemasons and non-Masons alike, including weddings, birthdays, christenings, corporate parties and more.
The management team at Bolton Masonic Hall came to Brand33 with a clear and urgent objective: to improve the profitability of the Hall by bringing in more bookings. They identified that Brand33, with its experience in creating successful advertising and PPC campaigns, would be able to turn the fortunes of the beleaguered Hall around
Understanding the urgency and the available budget, Brand33 put together an SEO and PPC-friendly website for Bolton Masonic Hall that would ensure that Google and Facebook ads going into the website would perform optimally and would not require more spending than was necessary to generate the desired results.
Since the creation of the website, Bolton Masonic Hall’s profits have drastically increased as a direct result of the bookings that came in via the leads generated by Brand33’s advertising campaigns. Brand33 continues to work closely with Bolton Masonic Hall and is looking forward to a successful wedding season with them in 2023. Weddings are the most profitable type of event that the Hall hosts, and so this has been a key focus for the 2023 campaigns.